What is Wi-Tribe Consumer Panel?

‘ A longitudinal study that gathers data from the same sample of individuals or households over time is called a consumer panel. A consumer panel that consists of a group of people who record their purchasing habits in a diary over time will provide the marketer with a continuous stream of information about the brand and product class. Diary data that are recorded regularly over an extended period enable the investigator to track repeat-purchase behavior and changes in purchasing and usage habits along with changes in price, special promotions, or other aspects of marketing strategy.’
-Exploring Market Research by William G. Zikmund

The Wi-Tribe consumer panel will be an unsolicited one-man team comprising of myself (it may expand as time goes on). Conventionally, a marketer from the brand team analyzes the diaries maintained by the consumer panel subjects and based on them comes up with marketing strategies. In this case I’ll be the lawyer as well as the jury. i.e I’ll be analyzing my own experience with the brand, and based on those insights offer to the Wi-Tribe marketing team ways to delve deeper into the consumer mindset. It’s going to be like the people meter (pioneered by AC Nielsen), an internet meter to be more apt.
Consumer panels and people meter surveys are an extremely secretive process unbeknownst to the general public. This is the first time in the history of mankind that a consumer panel diary is being made public, that too on the universal mass medium – the internet.

Note:
This is an unsolicited consumer panel which is neither endorsed nor influenced by Wi-Tribe or any of its competitors. It is a uniquely independent and totally unbiased review of how this brand holds up in real-life situations for a consumer as opposed to a static review of its features.